In 1964, as Spain celebrated its European Championship football victory and the island of Mallorca blossomed into a tourism hotspot, another local gem was quietly taking root: Agromallorca. Founded by the Vicens family, this third-generation farm and local produce company has grown into a powerhouse for fresh, local produce, delivering the island’s finest fruits and vegetables directly to your table. From humble beginnings to an eco-conscious, family-run enterprise, Agromallorca is a story of hard work, tradition, and culinary excellence.

Agromallorca began with the dedication and vision of Joan Vicens Tortella. His commitment to quality and affordability helped build a strong business where the price and freshness of the produce are tightly tied to the island itself. By cutting out middlemen, Joan ensured that every zucchini and fig arriving at the table was as fresh as possible, while keeping prices fair for the community.

Now under the leadership of Joan’s daughter, Isabel Vicens Gelabert, Agromallorca has expanded its operations. Isabel manages the company’s six farms, warehouse, and factory—all while maintaining eco-friendly practices. “I spend my whole day putting out fires,” she once said in an interview, highlighting her hands-on approach. Despite the challenges of running a modern agricultural business, Isabel has steered Agromallorca to new heights, continuing her father’s legacy.

Isabel’s son, Jaume Pou Vicens, now contributes his expertise in agricultural engineering. Emphasizing sustainability, Jaume sees ecological responsibility as a cornerstone of their work. “Ecology isn’t just a trend—it’s a lifestyle and a philosophy for the future,” he says. The family’s commitment to these values keeps Agromallorca at the forefront of modern, sustainable farming.

Beyond fresh produce, Agromallorca offers a fabulous range of preserves in glass jars that bring the flavors of summer to your table year-round. Whether you’re spreading fig or melon jam on toast for breakfast or using their spicy tomato sauce to whip up an easy pa amb tomàquet, these products add a burst of local flavor to any meal.

For more adventurous cooks, the company’s “Tomate De Ramillet Picante” can take your dishes up a notch, perfect for a quick shakshuka or as a versatile base for other Mediterranean recipes. Agromallorca also offers a Mallorcan limoncello—ideal for drizzling over desserts or enjoying on its own. These products can be conveniently ordered online through their website, making it easier than ever to support local farming while enjoying delicious, high-quality products straight from Mallorca’s soil to your kitchen.

Photo: Instagram Agromallorca

Text by Stephan Rairyan