From the vibrant streets of and fashion hubs of Palma and London, Inca-born Coco March has crafted a fashion career that goes beyond clothing. As a stylist, coach, and image consultant, Coco’s journey is one of self-discovery, passion, and a deep understanding of how personal style can shape lives. In this candid interview with “Humans of Mallorca,” Coco shares the influences that shaped her, the experiences that defined her, and how she’s using her unique approach to help others embrace their true selves through fashion.
Where are you from?
I’m from Inca, Mallorca.
Where were you born and where did you study?
I studied in Inca, Palma, and London.
What did you want to be when you grew up?
I don’t remember wanting to be anything. I just remember being a happy child, playing on the street with my neighbors for hours.
Who are your parents?
Consuelo and Miguel. They’re the best parents I could have asked for.
What did they give you in life, what are you grateful for?
As an unusual human being, I was still loved! The journey of discovering myself has been filled with amazing experiences, and my mom has been the “greatest consciousness guru.” Through her, I’ve understood my pain as a woman, mother, wife, and daughter. She has become the greatest gift in my life.
My dad gave me a love for music, art, curiosity, and creativity — my best tools in life. He also gave me deep roots and a profound love for the Mediterranean blue sea and the Mallorcan Tramuntana landscape.
How did you choose your profession?
In a way, I don’t think I chose my profession; my profession chose me. A combination of my insatiable curiosity, my passion for clothes, and years of study and experience as a stylist led me to become an image consultant and coach. It feels completely aligned with who I am today and it makes perfect sense.
I feel completely in my “genius zone,” where all my talents and abilities come to life, allowing me to help my clients in a profound way.
From a young age, I developed a knack for using clothing as a tool for self-expression. Fashion offered me the chance to explore different roles within myself. I’ve been on a journey to understand who I am for as long as I can remember, always feeling like I didn’t quite fit in. Through playing with clothes, I discovered my gift — an intuition that I honed with fashion studies and over 30 years of experience. That’s how I became so good at what I do.
Because now I truly understand how genuine style works. It starts with self-knowledge, self-talk, and self-love to build a healthy self-esteem. I’ve learned that what’s inside always reflects on the outside.
Tell us a bit about your career: how did you get started and how did you become a successful professional?
I started my career in Palma with some friends. I discovered my passion for creating “total looks.” I then moved to London, which turned out to be ten of the best years of my life. I sought out the best colleges and studied to become a makeup artist and stylist, and later trained as a hairdresser so I could work on the whole image.
In 2000, I returned to Mallorca, where I’ve been working in fashion, film, and advertising ever since.
In 2015, I found myself again feeling like “I didn’t quite fit in”.
I felt a growing disconnect with the fashion industry’s “visual narrative” and the lack of style in the mountains of pollution created by fast fashion.
Since then, I’ve been studying to understand the true impact of style on our everyday lives, focusing on image psychology, image coaching, and NLP.
Today, I have developed my six sessions coaching method; SELF©, which focuses on self-knowledge, body consciousness and life sustainability.
I help my clients discover how dressing with an authentic personal style can improve and transform their lives.
What was your first big break?
Yes, my first success was when I was painting children’s faces on the street in Covent Garden. One day, the manager of the Theatre Museum, which was also in Covent Garden, offered me a job painting faces and doing makeup demonstrations at the museum!
Another major success came when I was in Mallorca and became Rafa Nadal’s makeup artist. I worked with him on campaigns for brands like Mapfre, Kia, Banesto, Movistar, PokerStars, and Nike.
What are you most proud of? Why?
I am most proud of seeing my daughter have a strong sense of self, with good self-esteem, knowing her needs, and being able to express them.
This is my greatest success because it aligns with my true purpose in life: to break the cycle of suffering for women. I want to give my daughter a voice to express her talents and live her life to the fullest.
What do you think about protests against mass tourism in Mallorca?
I believe important and courageous conversations and decisions need to be made, along with actions.
It’s not a black-and-white issue; there are many shades of gray.
The government, business owners, and all parties involved need to engage in dialogue and take action now.
In what ways is Mallorca better than Paris or London?
Mallorca isn’t necessarily better than Paris or London; I think there are times in life to love, visit, or live in any of the three.
What professional plans do you have for the coming year?
My plans for this year are to work at a slower pace, live life to the fill, and make my clients happy.
Text by Anastasia Barysheva
Photo by @slimmerproductions
